Finding a Digital Agency: What to Look for in a Web Design or Web Development Agency?

Narrow down your digital agency selection using our handy top ten tips on choosing a web design agency.

1) Check out their own site

Do you like it? Does it sell to you? Does it contain all the types of skills that you’re looking for e.g. good web design, well designed user interface, well built, works on mobiles. Does it impress you?

2) Ask to look at their portfolio

Are the case studies recent? Do you recognize the company names? Do a Google search and check that the companies exist and have the same website that the agency designed. Do you like the website designs they have produced? Ask yourself: Do they represent the company well? Would you use this website? Do they have experience of website design in your field? Do the website’s meet their objectives?

3) Check References

Ask the web agency if they can send you references or testimonials from customers. And when you get these testimonials, make sure you check them out. Call the clients up and check that the testimonials are real.

Finally, ask how long the agency has been running. Age doesn’t always matter, but it does help to identify experience.

4) Capabilities

All agencies will be good at some things and not at others. Find out what they have experience in and what they do well, they often have a bias to one content management technology or another. Often, it’s helpful to get the CV’s of all staff employed. The best agencies will have a balance of online marketing, development and creative. If you have specific requirements – make a list and ask the agency what their proficiency is in the specific skills.

5) Availability – Service levels

Check that they can meet your needs. Quite often companies have a client account team in the UK but their main development team may be based elsewhere. Make sure you get a phone number not just an email address (and not a premium rate number either). Ask the web design agency what the turnaround time is for responding to emails.

6) Resourcing

You want your web design agency to be big enough to ensure that if your account manager is off sick or on holiday your business is not forgotten.

Do you prefer a larger, higher resourced agency or a smaller, more flexible agency? The general rule would be to find a web agency that’s resourced to reflect the size of tasks and projects you require. If you have 1000 employees but your actual marketing and development budget is reasonably low, you are only likely to need an agency of 5-10 employees. If you have 100 employees, but you are heavily reliant on outsourced projects, a larger agency may be more suitable. No one size fits all!

7) Age of agency

Age doesn’t always matter, but in this industry it can be an important factor. The web has seen many changes in a relatively short space of time, if a website design agency has been in business for five or more years it have obviously been managed well. The internet has seen the boom and bust of many company’s; those that live to tell the tale are obviously being run well.

8) Are the staff approachable and professional?

It’s important that you connect with the people managing your account. The best results will be created when you forge a partnership with your web agency.

Do they provide an off the shelf package, or do they tailor their resources to your needs? Do they use a lot of jargon or explain things clearly? Have they provided relevant suggestions suitable for your business? Far too often, company’s try to sell you products that you don’t need and are not tailored to your needs.

9) Check out the agency’s terms and conditions

This is quite important and helps avoid problems further down the line. Here’s some helpful questions to ask:

  • Are there any hidden costs, like set up fees or holding fees?
  • Can you make staged payments for your web project?
  • Are updates and maintenance included in the website design fees?
  • Are bug fixes charged for?
  • Will you get a copy of the source files?
  • Who owns the source code?
  • Who owns copyright of the design?
  • Are the files back-up?
  • Will it work on smartphones?

10) Do they outsource their work?

Check to see if your project will be developed in house or if it will be outsourced. Ask to meet the design or technical team. If work is going to be outsourced, find out where, are you able to contact the team? There are many cases of company’s who have an account management team, and an outsourced development team. It’s common for technical development to be done off shore as resources abroad are cheaper. The problem with this scenario is guaranteeing the quality of the work produced. Does the account management team check the back end code? Does it meet current guidelines and legal requirements? Can they be flexible enough to meet your needs?

Want a web agency with a difference contact Alchemy Interactive

Finding the Best Website Development Agency

As a business, finding the right web development company is not easy; as there are lots around offering state of the art services at record low prices.

Not to mention offshore companies based in Spain, India and the US – why not work with them. They are after all cheaper (mostly) and may be able to do a better job.

Using a local web development agency.

The main benefit with working with a local agency is that you can visit them and discuss the project face to face. Having an initial meeting with the agency will ensure they are competent and also help in communicating what the project is.

What about using an offshore web agency?

Quality – this would be hard to control if you cannot meet the agency. Skype and webenars are all well and good, but nothing beats a face to face for being able to communicate and discuss.

Remembering that only 10% of communication is verbal, talking on the phone or via e-mail means that the web agency misses 90%.

Which agency if you opt for a UK agency?

There is criteria that most companies look for when choosing a web agency

  • Do they understand the project?
  • Have they experience of your industry?
  • What will it cost?

These are the main things that come up when looking for a web company.

Meet with the agency (as mentioned) is the best way to a/ get a feel for the agency and if they are the sort of agency for you b/ they do understand your project. Many companies will say they understand when they really do not (as no one wants to tell a customer ‘we do not understand’ – could loose the client) understand.

If the agency has worked in your sector previously then they are much better equipped to tackle your project, contribute to is and also second guess to problem solve.

Comparing quotes from local web development companies is really the best way of finding out what the market price is. All companies charge differently and some are quite expensive – to avoid paying over the odds it is advised to get a few quotes.

Important Reasons for Taking Website Designing Services

The ecommerce business is getting more and more competitive such that both large and small businesses are struggling hard to thrive. An outstanding and remarkable website is the sure shot way of succeeding in the market. You must know that the netizens are judicious and careful while browsing through the online websites. It is thus mandatory to add a professional touch to the business website. If you want to move ahead of the competition, you have to get in touch with a reliable company offering professional website designing services.

Choose only an expert company which is known for offering best possible results. Since there are a lot many experts offering web development, you need to do your part of the work to avail the best designing services.

Why choose the professionals?

The following are some of the noteworthy reasons:

· Professional grade: The set of experienced designers will adopt professional approach to help you create a professional grade business design. He will give you the hint about the professional elements to be incorporated in the website. Everything will be discussed in advance including the logo design, the layout, the banner design, the combination of colors, the title, etc. The professional will also incorporate outstanding content to uplift the design and functionality of the website.

· Create attractive visual image: The team of graphic specialists will come up with an attractive visual image for the brand to stay consistent across the diverse context. The professional will make sure that the web design, business card and the logo works side by side to improve your business image. He will help create a steady visual image in order to leave a long lasting impression on the visitors.

· SEO friendly website: If you choose the services, you will have an SEO friendly webpage for higher scalability. Search engines will rank your website higher only when the site is optimized. Such a webpage will carry right kind of pixel and everything will be perfect when the team adopts a procedural approach.

· More traffic and visitors: Everyone wants to enjoy thousands of online visitors in order to create sales. If the layout is attractive, you will have more traffic. A site having attractive and informative content will prove more useful for the visitors as they will come to know who you are. Having the glimpse of your first page, they will decide to browse through your website.

· Distinctive design: Only the set of right professionals can offer a distinctive touch to your online page. It will be pleasant and the posted content will be appropriate and thus create a fabulous impression on the visitors. If you wish for a unique and SEO optimized site to increase sale and profits, you should choose the best in the industry.

· The perfect form and content: Your website design and the posted content will be flawless. This is possible only when you reputed website designing services. The content will be clear enough to communicate your brand message perfectly.